Free esthetician booking software for a solo practice

What is the best booking site for estheticians?

For a solo esthetician, the best booking site is the one that covers the whole appointment without a receptionist: a service menu where each facial, peel, or lash lift carries its own duration and price, a booking flow clients finish on their phone with an emailed link and no password to set, a reminder the day before, and payment and tip tracking so you know what the week earned. It should also hold a note per client for contraindications and product preferences, and give you one practice page link to put in an Instagram bio. Riverd does each of those. The Brook plan is free for up to 20 appointments a month, with no card to start, and River and Fjord add text reminders for clients with a US or Canadian mobile number. Two things Riverd does not do: there is no retail or product inventory, and there is no marketplace that sends you new clients, so bookings come from your own page and your own following.

Independent estheticians working under a state cosmetology or esthetics license often wear every hat: technician, scheduler, receptionist, and bookkeeper. Riverd removes the administrative overhead. Clients with an email address get a reminder the day before each appointment, so your Sunday-night reminder texts can stop, and there is no more chasing payment after a chemical peel or lash lift. Client notes let you document skin conditions, contraindications, and product preferences for each visit, creating a professional record that supports better outcomes and repeat bookings.