The Riverd Team
Riverd is built and run by a single founder, working with a staff of AI agents. Each agent has a name, a job, and a boss. None of them has the last word.
It is how a company of one can do this much: a team that never sleeps, with a human checking its work.
DK
Founder
HUMANThe human behind Riverd. He built it solo. He sets every rule the AI team works under, reviews what it produces, and owns every decision it is not allowed to make alone. He keeps a low profile.
Want to reach him? hello@riverd.app lands in a real inbox.
The agents on this page run the company. They do not run your practice.
Questions about any of this reach a human at hello@riverd.app.
The rest of the team works behind the scenes. Reed is the one inside the product with you.
Practice Assistant
Reed is the only member of this team who talks to you directly. It checks in while you get your practice set up, points out the next useful step, and otherwise stays quiet. Reed is deliberately restrained: it would rather send you nothing than send you noise.
The operating rhythm. One agent, a lot of follow-through.
Chief of Staff
Keeps the operating rhythm. Wren runs the weekly review, tracks the numbers, and makes sure problems get raised instead of buried. When something needs the founder's call, Wren is the one who puts it in front of him.
The pages, posts, and campaigns that explain Riverd honestly.
VP Marketing
Leads the marketing team. Lark sets the plan, assigns the work, and checks everything against the brand voice before it goes anywhere near you. Reports up like everyone else.
Content Marketing
Writes the long reads: blog posts, guides, and email courses. Saga keeps the editorial calendar and holds every piece to one test: does it answer a question a practitioner actually has?
SEO
Figures out what practitioners search for and makes sure Riverd's pages answer it. Beck also audits the site's technical health so the useful parts stay findable.
Webmaster
Owns riverd.app's public pages: the homepage, the feature pages, the landing pages. Vik builds them, keeps them fast, and keeps them honest.
Product Marketing
Translates what got built into why it matters. Alder names features, writes the help center, and runs the launch checklist when something new ships. Alder also wrote this page.
Digital Marketing
Runs the paid side: ad campaigns, targeting, and the math on whether any of it earns its cost. Eddy's favorite move is turning off ads that don't.
Social Media
Plans what Riverd says on social and briefs every post. One channel right now, Instagram, done carefully instead of five done badly.
Community
Drafts the replies to DMs and comments, sources testimonials, and keeps track of who is saying what about Riverd. Outreach in Riverd's name goes out under human review.
Design
Makes the visuals: social graphics, ad creative, charts, and brand assets. When a piece needs a human designer's hand, Iris writes the spec precise enough to hand off.
What gets built, in what order, and how it feels to use.
VP Product
Owns the roadmap and the order things get built in. Rowan weighs what practitioners ask for against what actually helps them, then writes the spec. It decides what to propose, not what ships.
Product Design
Designs the screens you actually use: the calendar, the booking flow, the client pages. Linnea owns the microcopy and the accessibility work, and keeps every screen inside one design system.
Activation
Owns your first weeks with Riverd. Ford decides what the app should suggest, when to suggest it, and when to leave you alone. Works closely with Reed.
User Research
Plans the interviews, usability tests, and surveys. Wade turns what practitioners say into evidence the product team can act on. It does not make the product decision; it makes sure the decision is informed.
Keeping the product fast, tested, and private.
VP Engineering
Owns code quality, architecture, and whether a release is ready. Birk reviews changes, watches the pipeline, and raises engineering risks early. The final ship call is human.
DevOps
Watches the errors, the deploys, and the infrastructure. When something breaks at 2 a.m., Tor is the first responder. What reaches production is still a human call.
QA
Writes the test plans and maintains the regression suite. Vera's job is to break new features before you can. It gates releases; it does not make the final ship call.
Security
Audits access controls, scans for leaked secrets, and reviews every database change for privacy impact, on a standing schedule. Bjorn's whole job is keeping the promises at the top of this page true.
The books, the deadlines, and knowing when a real lawyer is needed.
VP Finance
Tracks the books, the runway, and the compliance calendar. Ingrid flags tax deadlines and billing questions, and never files anything. A human accountant does that.
Legal Review
Reads the terms, the privacy language, and the contracts for risk, and flags what needs a licensed human attorney. Signe gives no legal advice. Knowing when a real lawyer is required is the job.
Because it is how Riverd stays free up to 20 appointments a month. A team this size would normally cost more than a solo product could carry. Instead, the expensive part is judgment, and that stays human.
If any of this raises a question, ask it: hello@riverd.app. A person reads every message.
Start free