Brand Guidelines

Riverd Brand

Everything you need to represent Riverd consistently across platforms, press, and partnerships.

Logo

Our wordmark combines a modern sans-serif typeface with a flowing wave motif in the “R”, evoking the continuous flow of wellness and care.

Riverd logo — dark on light
Primary — Light backgroundDownload PNG
Riverd logo — white on dark
Reversed — Dark backgroundDownload PNG

Icon Mark

The standalone icon uses the stylized “R” with wave for app icons, favicons, and social media avatars.

Riverd icon — dark
Icon — Light backgroundDownload PNG
Riverd icon — white on dark
Icon — Dark backgroundDownload PNG

Usage Guidelines

Please maintain the integrity of our logo. Here's what to avoid:

Rotate or distort the logo
Change the logo colors
Add effects, shadows, or outlines
Place the logo on busy backgrounds
Stretch or compress the proportions
Use the logo smaller than 24px height

Color Palette

Our palette is inspired by Nordic landscapes — deep fjord blues, warm birch tones, and cloudberry accents. We call it “Winter Fjord”.

Deep Fjord#26313BPrimary / Logo
Fjord Light#3A4A56Hover states
Fjord Dark#1A242CDark accents
Cloudberry#C85410Call-to-action
Cloudberry Light#D9621FCTA hover
Arctic Linen#F8F6F7Background
Birch Bark#EBE5DDBorders
Frosted Pebble#D7E1EASecondary cards
Success#2D7A4FPositive states
Warning#B8860BCaution states
Error#C0392BDestructive states

Typography

We use Inter by Rasmus Andersson as our primary typeface — clean, highly legible, and designed for screens. Available on Google Fonts.

Light · 300

The quick brown fox jumps over the lazy dog

Regular · 400

The quick brown fox jumps over the lazy dog

Medium · 500

The quick brown fox jumps over the lazy dog

Semi-Bold · 600

The quick brown fox jumps over the lazy dog

Bold · 700

The quick brown fox jumps over the lazy dog

Naming

✓ Do
  • Always capitalize: Riverd
  • Use as one word, no space or hyphen
  • Refer to us as “Riverd” after first mention
✕ Don't
  • Don't write as RIVERD, riverd, or River-D
  • Don't abbreviate to RVD or RD
  • Don't modify the name in any way

Need Something Else?

For press inquiries, co-branding requests, or custom asset formats, reach out to us.

Contact Us